External information defines the business and market environment within which your enterprise operates. Such information must be not only timely and accurate, but also in a format which can be used and combined with other data, including that available from your own internal information systems.
The rapid growth of new data delivery vehicles, analytical tools, and access technologies has opened a wide range of possibilities for the real estate professional. As with internal processes and workflows, to be effective and to minimize surprises or missed opportunities, external information must be integrated into an overall strategy which provides a consistent view of the world throughout your organization.
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